SUBAAT
A premium sleepwear brand blending timeless essentials with sophisticated comfort for the style-conscious modern woman.
In a market saturated with either purely functional or overly decorative sleepwear, SUBAAT emerged to bridge the gap with a vision of elevated everyday luxury. We created a brand identity that embodies the delicate balance between sophistication and comfort, drawing inspiration from the gentle waves of peaceful sleep.
BRAND STRATEGY | BRAND MESSAGING | VISUAL IDENTITY | PACKAGING
