The revolutionary healthcare platform, healr, needed a brand identity as bold as its mission to challenge traditional medicine. We created a comprehensive brand system that positions healr as the rebellious alternative to conventional healthcare, connecting patients with naturopathic care providers through technology-driven, personalized care.

A cohesive system of digital and physical touchpoints was developed, including a mobile app interface, website, marketing materials, and brand collateral. The art direction emphasizes peaceful yet daring photography that captures individuals breaking free from conventional healthcare, supported by bold messaging that speaks directly to those seeking alternative healing solutions.

The result is a brand identity that successfully positions healr as a catalyst for change in healthcare, empowering users to take control of their wellness journey through accessible, holistic care.