PROP À GANDA is the naming and brand identity partner for founders and marketing executives whose brands are ready to be taken seriously.
WORKS
Your brand is not just a name, logo or a website—it's what people say about it when you're not in the room. It's the strategic fusion of your vision, voice, and look that doesn't just operates, but resonates. Hence, we don't just build brands. We engineer feelings that leave a mark.
PROGRAMS
We offer several game-changing programs to turn your business vision into tomorrow's brand powerhouse, from surgical brand positioning to full-scale market disruption.
Focus: Brand Strategy
Timeline: 10 days
Our strategy-only program that transforms your business idea into a rock-solid brand foundation. We crystallize your vision into a precisely positioned, cohesive strategy—creating an unbreakable core that's primed for execution.
INQUIRE ABOUT CEMENTFocus: Naming
Timeline: 2 weeks
Our strategic naming program that forges standout identities for new businesses. We craft powerful names and domains that cut through market noise, effectively communicating your USPs to stick in your audience's mind.
INQUIRE ABOUT ACCENTFocus: Logo Design
Timeline: 10 days
Authoritative logo design that cuts through the noise. We craft the definitive mark that represents your venture with clarity and confidence—the visual signature that opens doors and establishes credibility from first impression.
INQUIRE ABOUT STAMPFocus: Visual Identity
Timeline: 2 weeks
The essential brand foundation for ventures launching strong. We craft the foundational brand elements that establish presence and command attention—the visual firepower to compete with confidence, delivered in under two weeks.
INQUIRE ABOUT ELEMENTFocus: Comprehensive Brand Identity
Timeline: 4 weeks
Our executive-level program that transforms visionary ideas into ready-to-launch magnetic brands, building powerful verbal and visual identities onto an intelligent strategy.
INQUIRE ABOUT PRESIDENTWant a program tailored specifically for you?
LET’S TALK ABOUT ITPROGRESSIVE METHOD
Our progressive brand building method is designed for transparency and results. We align vision, strategy, and execution to create powerful, market-defining brands. This iterative approach ensures that every element of your brand works in synergy, transforming your business plan into a cohesive narrative. The result is a magnetic brand that captivates your target audience and maximizes market impact. Our expertise in achieving this crucial alignment sets us apart, turning your investment into a brand ready to launch and leave its mark.
We begin by digging deep into your business, unearthing the unique elements that will set your brand apart. Through collaborative sessions, we explore your challenges, opportunities, vision, and market landscape. This excavation process feeds directly into intensive strategy sessions where we architect your brand's core. We shape your positioning, define values, and craft a compelling narrative that crystallizes your brand's reason for being. This critical phase transforms raw insights into a robust strategic foundation, setting the stage for all future brand expressions.
Let’s work together
We're excited to hear about your project and explore how we can bring your vision to life. Get in touch with us and let's start crafting something extraordinary together.
STUDIO
We are a creative branding studio based in Brooklyn, NY, with a global client portfolio spanning culture and commerce. Born during a global pandemic, we embrace a bold, brave, and gutsy approach to influence perceptions, employing techniques that increase recognizability and emotional resonance.
We work with startup founders who already treat brand as an investment, and with marketing executives at established companies who are ready for a visible jump through a rebrand, a new name or an identity refresh. Most of them reach us at one of two moments. Launch is weeks away and the name, mark and system still need to exist. Or the business has outgrown an identity that was put together too fast. The work spans fashion, lifestyle, luxury, hospitality, food and beverage, wellness, healthcare, consumer products, professional services and tech startups. Axel Burla, our creative director for brand identity and naming, leads every project personally.
01
STRATEGY FIRST
Design without meaning is mere aesthetics. Hence, we put reason behind every decision. Strategy drives our process, ensuring meaningful, magnetic and timeless results.
02
RADICAL CANDOR & CONNECTIONS
We pour our heart and soul into every project. Our hands-on, collaborative process reflects our unwavering commitment to your brand's success.
03
BOLD DISTRUPTION
We create to stand out, not blend in. Our bold decisions and fearless ideas cut through the noise, ensuring your brand makes a lasting impression.
04
FOCUSED POWER
We believe in simplicity and focus. The core is where authenticity and impact thrive.
05
PERCEPTION ARCHITECTS
We view branding as the art and science of molding perceptions. Our strategic approach crafts and disseminates ideas that influence attitudes and shape markets.
06
PRINCIPLED PROPAGATION
We dedicate ourselves only to work aligning with our values because principled practices are the foundation of impactful creations.
