Category: Fashion
Services: Brand Strategy, Verbal Identity, Visual Identity
Where oceanic elegance meets environmental responsibility
Naluza is a beach lifestyle brand dedicated to empowering environmentally conscious women through sustainable and stylish beachwear. PROP À GANDA was tasked with creating a comprehensive brand identity that captures Naluza's commitment to oceanic conservation and ethical fashion. We developed a strategy-driven visual and verbal identity that embodies the fusion of coastal inspiration and luminous elegance. Our work included crafting the brand's positioning, values, mission, and vision, as well as designing a visual identity system that reflects Naluza's genuine, sophisticated, yet approachable essence. The result is a brand that not only looks good but does good, inspiring women to embrace an active lifestyle while contributing to the protection of our planet's coastlines.
