Beekman New York
Visual Identity
Photography
Redefining Haute Joaillerie Ownership
We partnered with Beekman New York to revolutionize the luxury jewelry market through an innovative rental concept. The challenge was to create a brand identity and digital experience that appealed to luxury consumers while making high-end jewelry more accessible. The result is a comprehensive brand identity that blends timeless elegance with modern functionality.
The logo features a bold, geometric interpretation of the brand name, signaling a balance of classic sophistication and forward-thinking innovation. A rich burgundy color palette exudes luxury and warmth, while custom-designed icons streamline the user journey across digital platforms, from browsing to borrowing. This project showcases PROP À GANDA’s ability to craft brands that are both aspirational and approachable, perfectly aligning with Beekman New York’s mission to redefine luxury.
