BOB Hotels
Brand Strategy
Visual Identity
Art Direction
Social Media
Copywriting
The Bold Disruptors of Budget-Friendly Hospitality
In a landscape dominated by dated budget hotels, BOB Hotels emerged with a mission to revolutionize affordable hospitality. Our comprehensive engagement began with crafting a distinctive brand strategy and identity that would resonate with young, value-conscious travelers seeking more than just a place to sleep. The brand strategy centered on balancing playful approachability with professional reliability, expressed through a bold visual system and engaging tone of voice. This foundation supported an extensive rollout across both physical and digital touchpoints—from in-room collateral to a dynamic social media presence that gave the brand its distinctive personality.
Taking the brand to market, we developed and art directed BOB's first major advertising campaign, strategically placed in airports to capture their target audience at key decision moments. The result is a cohesive brand ecosystem that has successfully positioned BOB Hotels as the refreshing alternative in budget hospitality, proving that affordability and memorable experiences aren't mutually exclusive.
