Canvastry
Visual Identity
Where Creativity Meets Canvas
Canvastry had built something rare in the wholesale printing world—full-color printing with no minimums, designer review on every order, and a genuine commitment to bringing creative visions to life. Whether someone was testing a single design or scaling a growing business, Canvastry treated every project with the same care. But their brand didn't reflect that accessibility or warmth. The challenge was to create an identity that felt as welcoming and intentional as their service.
We redesigned the logo with custom letterforms and playful paint-splash details that nod to the creative process without taking themselves too seriously. A vibrant coral anchors a color palette that includes studio blues and warm neutrals—unexpected for printing, perfect for creativity. The typography pairs a contemporary serif with a clean sans, balancing craft with clarity. The result is an identity that invites people in, makes printing feel approachable, and reflects the friendly expertise Canvastry has always offered—now unmistakable at first glance.
