COCOLILLA
Brand Strategy
Visual Identity
Packaging Design
Refined Illumination
COCOLILLA arrived with a breakthrough product—vegan, smoke-free candles made from an innovative coconut-candelilla formula—but needed a visual identity that could match the sophistication of their high-end boutique destinations. The founders had a clear vision for their luxury candle line but lacked the brand foundation to communicate their commitment to both conscious manufacturing and elevated aesthetics. The challenge was creating a brand that would resonate with discerning customers who value both ethical sourcing and premium quality, positioning COCOLILLA as a leader in the luxury wellness space.
We immersed ourselves in understanding the founders' vision, translating their passion for clean, conscious luxury into every touchpoint of the brand experience. Our strategic approach balanced the technical innovation of their coconut-candelilla formula with the aspirational lifestyle their customers sought. The resulting brand strategy positioned COCOLLILA as sophisticated yet mindful, premium yet purposeful.
The visual identity we developed speaks to modern luxury through refined typography and a carefully curated aesthetic that feels both timeless and contemporary. Every element—from the distinctive wordmark to the comprehensive packaging system—reflects the brand's commitment to quality and consciousness. The modular design system translates seamlessly across retail environments, allowing COCOLILLA to maintain its elevated presence whether displayed in intimate boutiques or flagship stores. The packaging design creates an unboxing experience worthy of the product within, while the complete brand system gives COCOLILLA the tools to grow confidently in the competitive luxury market. The founders' enthusiasm for the final result confirmed we had successfully captured the distinct character and vision they had dreamed of bringing to life.
