CopyCart
Visual Identity
The Cat's Out of the Bag: Social Shopping Redefined
CopyCart arrived with a compelling vision: create a digital lifestyle platform where people could discover, curate, and shop products owned by friends and influencers. The challenge was translating this AI-powered social shopping concept into a brand that felt both cutting-edge and approachable. We developed a complete brand strategy anchored by the Golden Circle framework, positioning CopyCart as the ultimate connector between inspiration and acquisition.
Our creative solution cleverly played with the brand name itself—a cat nestled in a shopping cart became the perfect visual metaphor for curiosity meeting commerce. We crafted a vibrant color palette that radiates energy and youth, paired with modern typography that speaks to a digitally-native audience. From logo design to app interfaces, every touchpoint reinforces CopyCart's mission to innovate how we seek inspiration, build social connections, and engage in the shopping experience. The result is a brand identity that's as playful as it is purposeful, turning every shopping moment into a social discovery.
