DO AMORE
Visual Identity
Packaging Design
Love That Ripples Outward
Do Amore sells jewelry for life's most significant moments—engagements, anniversaries, declarations of forever. But the brand's founders believed love shouldn't stop at the couple wearing the ring. They needed an identity that could hold two truths at once: the intimacy of a proposal and the global impact of providing clean water to communities in need.
We built a brand rooted in The Caregiver archetype—generous, warm, and quietly brave. The visual identity draws from deep oceanic blues and earthy neutrals, evoking both the preciousness of water and the grounded integrity of ethically sourced materials. Every touchpoint, from packaging to photography direction, reinforces the idea that choosing Do Amore means choosing something larger than yourself. The result is a brand that feels as romantic as the moments it celebrates—and as purposeful as the change it creates.
