Filetul
Visual Identity
Weaving Prestige Through Design
We partnered with Filetul, a knit yarn and fabric manufacturer serving globally recognized apparel brands, to create a distinctive rebrand that would elevate their market presence. In an industry where brand value is increasingly important, our challenge was to develop a consistent and cohesive visual identity that would secure Filetul's prestige and effectively communicate their services to international clients.
The refined brand identity features a sophisticated wordmark complemented by a rich palette that conveys luxury and craftsmanship. We carefully selected typography and geometric brand elements that reflect the precision and attention to detail inherent in Filetul's manufacturing processes. The identity system extends across multiple touchpoints including corporate stationery, packaging, and trade show booth designs, ensuring a unified brand experience. Additionally, we developed an internal app to streamline company operations, further enhancing their professional image. The comprehensive rebrand has positioned Filetul as a distinguished player in the textile industry, ready to showcase their expertise on the global stage.
