Go Team Human
Brand Strategy
Verbal Identity
Visual Identity
Flying the Flag of Change
When Go Team Human approached us to create their brand identity, they needed a cohesive system that would rally diverse communities around their mission of empowering marginalized Americans. We developed a comprehensive strategy-focused brand identity that positioned them at the intersection of forward-thinking methodologies and exclusively American focus.
The brand's strategic foundation was built creating a unique balance between transformative vision and relatable accessibility. This inspired a visual identity featuring a tricolor flag emblem, symbolizing unity, hope and purpose.
We crafted a complete verbal identity with the tagline "Empowering American Dreams" and developed a messaging framework that emphasizes compassion, innovation and authentic community engagement. The typography system ensures clarity across all touchpoints from digital platforms to physical merchandise.
The resulting brand identity strikes a powerful balance between aspiration and accessibility, providing Go Team Human with a unified brand narrative that resonates with both philanthropists and grassroots activists while establishing them as a transformative force in the American philanthropic landscape.
