The visual identity centers on a hand-drawn logotype complemented by a playful circus tent mark, embodying the brand's celebratory spirit. The color palette features energetic primary colors supported by adventurous accent colors, while the sans serif typeface family provides a contemporary foundation for the brand's voice.

A comprehensive system of digital and physical touchpoints was developed, from booking interfaces to merchandise, all unified under the rallying cry "Every New Day is a Play Day." The result is a brand that successfully positions Funsival as the go-to destination for those seeking to transform everyday moments into extraordinary adventures, all while maintaining a perfect balance between serious capability and playful approachability.