KIP&GLOW
Brand Strategy
Visual Identity
Packaging Design
Reimagining Sleep as Luxurious Self-Care
We partnered with Kip&Glow to develop a sophisticated yet warm brand identity for this premium sleep wellness company. The challenge was creating a brand that resonates with modern women seeking quality sleep as a cornerstone of their wellbeing journey. Our solution blends elegant femininity with tranquil wellness cues through a distinct visual language that transforms clinical sleep solutions into luxurious self-care rituals.
The brand identity features a unique mark that cleverly integrates feminine lip imagery with a flowing swan, conveying both beauty and tranquility. We developed a vibrant color system anchored by a bold coral as the primary color, complemented by gentle neutrals and playful accent colors. The typography system combines a friendly geometric sans-serif for primary communications with a mid-century brush script that adds a touch of nostalgic optimism.
From packaging that makes each product feel like a premium gift to social media templates that maintain brand consistency, we created a comprehensive system that positions Kip&Glow as a holistic wellness experience rather than just another sleep aid brand. The result is a cohesive identity that empowers women to embrace quality sleep as essential to their beauty, energy, and confidence.
