Our design approach focused on creating a visual system that would appeal to all genders and skin types, featuring a sophisticated neutral palette. The clean typography and minimalist packaging design reflect the brand's commitment to effortless beauty solutions for busy, modern lives. The brand identity positions Lød as a trustworthy companion in personal care, offering multifunctional products like lip balms and foundation sticks that deliver high performance without unnecessary complexity.

The visual identity system we developed includes versatile logo applications, packaging templates, and brand guidelines that will support Lød's expansion beyond Thailand into other Asian markets. The result is a sophisticated, understated aesthetic that stands out in the beauty industry by rejecting gendered marketing in favor of inclusive, straightforward elegance that appeals to increasingly conscious consumers who value both quality and simplicity in their beauty routines.