SUBAAT
Brand Strategy
Visual Identity
Where Comfort Meets Elegance
In a market saturated with either purely functional or overly decorative sleepwear, SUBAAT emerged to bridge the gap with a vision of elevated everyday luxury. We created a brand identity that embodies the delicate balance between sophistication and comfort, drawing inspiration from the gentle waves of peaceful sleep.
The visual identity centers on an organic, wave-inspired mark complemented by a custom logotype in both English and Arabic, featuring purposefully removed strokes that create a sense of overlapping comfort. The color palette pairs a luxurious Soft Emerald with calming Cotton Ball, accented by warm Summer Sunset tones. Typography reflects the brand's dual nature of timeless sophistication and contemporary comfort.
The result is a brand identity that positions SUBAAT as more than just sleepwear – it's an expression of refined living that seamlessly transitions from bedroom to street, without compromising on style or comfort.
